Google plus profiles offer more insight into customer reviews in Google plus local

How is that possible? Google plus streams give away a lot about customers. Including customers in circles can help businesses keep in touch with their customers. So businesses can now analyze the streams of their customers and see what they are up to. I do not mean that businesses should stalk their customers, but the stream can be used to increase word of mouth for their business since customer might share their experiences on Google plus.

Essentially, just like twitter, businesses can be in front of their customers through Google Plus. Google also lets you mark the location of the posts made, which makes the content more relevant for local searches. Al thought it may be seem boring, a good trail of conversations about your local business can lead to more exposure locally (appearing in search results).

Foursquare allows you to check-in in real time. Google plus stream can be a type of check-in. More and more people using plus will start posting information in real time, which will make their reviews of a business appear in their streams.

It is also very clear since last few months that websites and local profiles with more likes and recommendations are appearing more and more in the search results. Every business should take advantage of this. Even artists, politicians etc can take advantage of this to reach more people.

Enough about it, is your business actively promoting customers to post on Google?

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